Where are they?
There are 4 flower auctions in Holland at Aalsmeer, Eelde, Naaldwijk and Rijnsburg.
When do they trade?
The buying & selling is done in the early hours of the morning from Monday to Friday (there are NO auctions on Saturdays and the trading is usually over by about 6.30am.
How do they work?
They begin with a high asking price ‘on the clock’ (link shown below) which is lowered until a buyer is willing to accept the price shown, or a predetermined reserve price (the seller's minimum acceptable price) is reached. The ‘winning’ buyer pays the last announced price. Take a look at www.floraholland.com for more information.
Facts & Figures:
There are over 20,000 different varieties of flowers and plants auctioned over a year and 12.5 billion items are sold annually.
KOA is a remote buying system whereby a registered company can bid for flowers and plants directly from the 4 Dutch auctions wherever they are in the world. We are proud to say that our buyer Dan has been using KOA for a number of years and he has his very own KOA office set up at our warehouse ensuring that he can focus completely on his buying without distraction!
KOA buying starts at 5.00am and the chief benefits of using this system is that it means that we can offer a massive range of products at really competitive prices as we have complete control over what is bought.